Businesses today often rely upon an informative, engaging, and attention-getting website as a first impression. Having a professional and polished website that functions easily and offers customers s…
To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A…
Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic…
“Never go back.” What does that mean? From observations of successful people, clinical psychologist and author of Never Go Back: 10 Things You’ll Never Do Again (Howard Books, June 2014), Dr. Henry Cloud has discovered certain “awakenings” that people have—in life and in business—that once they have them, they never go back to the old way of doing things.
Success comes when people turn what they’ve learned into the daily habits that breed success.
Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology…
Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.
By John Greenfield and Kimberly A. Whitler
Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. The result is that healthcare companies of all shapes and sizes are faced with a new and startling reality: yesterday’s customer is not tomorrow’s customer. Suddenly, healthcare marketers are expected to deeply understand consumer preferences, create relevant products that meet a changing target’s needs, and produce marketing programs that connect consumer insight to firm performance.
As consumers take a more active role in their healthcare decisions, marketers must listen and adapt in order to remain relevant. To frame this shift and identify some of the key takeaways for healthcare marketers, we turned to Brent Walker of c2b Solutions, a company that consults with healthcare organizations on marketing and sales strategy solutions with a focus on generating deep consumer insights.
Greenfield and Whitler: What are the key drivers of the shift in consumer-driven healthcare?
STAMFORD, Conn.–(BUSINESS WIRE)–Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, with an overwhelming majority of shoppers buying in person. At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options.“Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, today released findings from its Fourth Annual Major Purchase Consumer Study, confirming that while 80% of major purchase shoppers start with online research, most tend to finish the deal inside of a store.The latest study explored attitudes about shopping and spending habits, financing, and the path to making major purchases across 13 categories: appliances; automotive service, tires and products; electronics; eyewear; fine jewelry; flooring; home improvement; furnishings; bedding and mattresses; lawn and garden; musical instruments; sewing; and sports and fitness equipment.More than 3,400 Synchrony Bank cardholders and random shoppers who had made a purchase of $500 or more in the past six months, or planned to make such a purchase, participated in the survey conducted in May 2015 by global market research company Rothstein Tauber, Inc.Key findings of the Fourth Annual Major Purchase Consumer Study include:The major purchase journey is getting shorter, with shoppers spending an average of 68 days researching a product (down from 80 in 2014).Digital tools continue to be an important part of the research process, empowering shoppers to navigate information and narrow options. Online purchasing of larger ticket items remained stable at 13% year-over-year, with the exception of consumer electronics.The in-store experience matters more than ever, with 73% conducting research during their visit and 87% of respondents purchasing in person. Sixty-four percent of all shoppers surveyed said in-store visits had a greater influence on their purchasing decision than online research.Financing continues to play a critical role in the major purchase process, with 75% of Synchrony cardholders surveyed saying they “always” seek promotional financing when making a purchase, and 89% indicating promotional financing makes larger purchases more affordable.Results show that shoppers enjoy the immediacy and interaction of in-store purchases. Shopping in-store allows them to take the product home on the same day, see and feel the product, and interact with a store associate. Some respondents noted they simply like to shop at the retailer.“These insights are a valuable reminder for retailers of the importance of the in-store experience as part of a true omni-channel strategy,” said Toni White, chief marketing officer, Synchrony Financial. “Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Shoppers continue to carefully conduct research via a number of channels prior to making their major purchase. Steps in their path-to-purchase include product research online and off such as store visits, consulting friends and family, exploring offers and financing, and checking online reviews. Consumers who purchase online are driven by value and availability and said they liked the ease and convenience, found better deals on the web, or bought items not stocked in the store.The Synchrony Financial Market Research team provides insights into consumer attitudes and perceptions toward the retail brand, products and platforms to improve customer satisfaction. Through the Synchrony Connect program, Synchrony Financial partners can connect with subject matter experts to gain knowledge and expertise in non-credit areas that help them grow, lead and operate their business. More information can be found at www.SynchronyFinancial.com.About Synchrony FinancialSynchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 300,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchas
Los Angeles, CA (PRWEB) August 18, 2015 According to an article published August 13 in The Street, patients seeking out plastic surgery are becoming increasingly willing to save money and put off
According to Southern California medical group Beverly Hills Physicians (BHP), this idea of saving up for a plastic surgery procedure is nothing new. BHP notes that, because many of their clients’ questions often pertain to the affordability and financing of procedures, they have taken conscious steps toward helping patients afford the procedures that they are seeking out:
To be likeable, Carnegie shares some earth-shattering recommendations:
In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookie…
Better Yet, buy the classic book here: How To Win Friends and Influence People
In keeping with the time of year to be thankful, reflective and to look ahead to a bright future, I received the e-mail below just before Thanksgiving from Michael Dalton Johnson, author of the book Rules of the Hunt. I subscribe to his mailing list from his website: www.SalesDog.com
I have read Rules of the Hunt at least three times cover-to-cover now and it is more useful every read. I highly recommend it! Buy it for yourself, buy it for your kids and family, your best friend, your employees…just buy it
It is jam-packed with great info like the content of the email (which I have printed and put into my planner, btw) I received below:
|This rock solid advice is a thoughtful pass along for friends and family that will be remembered. It was excerpted from my book Rules of the Hunt and has gone viral on the Internet twice. Enjoy and Happy Thanksgiving.|
|Make Small Commitments. Get Big Changes.
By Michael Dalton JohnsonTaking Care of You.Drink plenty of water.
Eat breakfast like a king, lunch like a prince and dinner like a pauper.
Eat more fruits and vegetables and eat less that is manufactured in processing plants.
Avoid eating food that is handed to you through a window.
Live the 3 E’s — Energy, Enthusiasm and Empathy.
Play more games.
Read more books than you did last year.
Sit in silence for at least 10 minutes each day.
Sleep for 7 hours.
Take a 10-30 minute walk daily. And while you walk, smile.
Don’t compare your life to others. You have no idea what their journey is all about.
Call your family often.
The worst promise you can break is one made to yourself.
Keep these rules handy and review them from time to time. Follow them and small, almost imperceptible, changes will accumulate into something big. Your life will change.
|Excerpted from Rules of the Hunt. Available at Amazon.|
|Reader’s Write:“This is why I buy books! If I could get this much information and enjoyment out of the other books I read I would be in bliss.”
-Robert W Baugher
|Brian Tracy says:“This is a great book, full of ideas, examples, stories and rules for increased business success and profitability.”
– Brian Tracy, author of Million Dollar HabitsChris Widener says:
“Rules of the Hunt gives the keys to the mysteries of business and life success. I highly recommended it.”
Stephen Cohen says:
“Excellent read! I Really enjoyed this book and learned a lot from it. I also purchased one for a friend.”