10 Steps to Achieve Any Goal | SUCCESS

Heart. Intelligence. Courage. They’re all valuable traits, but they pale in comparison to what each of us needs most in the quest to total life success: Personal accountability is No. 1. Related:  9 Ways to Achieve Your Biggest Goals—Quickly

Source: 10 Steps to Achieve Any Goal | SUCCESS

Is Your Website Prepared For The 15 Second Challenge?

Businesses today often rely upon an informative, engaging, and attention-getting website as a first impression. Having a professional and polished website that functions easily and offers customers s…

Source: Is Your Website Prepared For The 15 Second Challenge?

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A…

Source: 6 Sales and Marketing Tips & Ideas to Grow Your Business

3 Ways to Send Marketing Emails That Get Results

Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic…

Source: 3 Ways to Send Marketing Emails That Get Results

10 Things Successful People Never Do Again | SUCCESS

“Never go back.” What does that mean? From observations of successful people, clinical psychologist and author of Never Go Back: 10 Things You’ll Never Do Again (Howard Books, June 2014), Dr. Henry Cloud has discovered certain “awakenings” that people have—in life and in business—that once they have them, they never go back to the old way of doing things.

Source: 10 Things Successful People Never Do Again | SUCCESS

Pick Up These 6 ‘Me’ Habits to Be a Better You | SUCCESS

Success comes when people turn what they’ve learned into the daily habits that breed success.

Source: Pick Up These 6 ‘Me’ Habits to Be a Better You | SUCCESS

4 Things To Remember When Creating Your Email Marketing Strategy

Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology…

Source: 4 Things To Remember When Creating Your Email Marketing Strategy

10 Local Search Marketing Do’s and Don’ts That Can Save Your Business – ‘Net Features – Website Magazine

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Source: 10 Local Search Marketing Do’s and Don’ts That Can Save Your Business – ‘Net Features – Website Magazine

5 Email Mistakes That Will Send You to the Spam Folder [Infographic] – Dex MediaRule of Thumb: “solicited, meaningful content,”

Email marketing is a viable tactic for promoting your business and staying in touch with your customers. As an email marketer, you’re making a good-faith effort to reach out to people and […]

Source: 5 Email Mistakes That Will Send You to the Spam Folder [Infographic] – Dex Media

The New World Of Healthcare Marketing: A Framework For Adaptation – Forbes

By John Greenfield and Kimberly A. Whitler

Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. The result is that healthcare companies of all shapes and sizes are faced with a new and startling reality: yesterday’s customer is not tomorrow’s customer. Suddenly, healthcare marketers are expected to deeply understand consumer preferences, create relevant products that meet a changing target’s needs, and produce marketing programs that connect consumer insight to firm performance.

As consumers take a more active role in their healthcare decisions, marketers must listen and adapt in order to remain relevant. To frame this shift and identify some of the key takeaways for healthcare marketers, we turned to Brent Walker of c2b Solutions, a company that consults with healthcare organizations on marketing and sales strategy solutions with a focus on generating deep consumer insights.

Greenfield and Whitler: What are the key drivers of the shift in consumer-driven healthcare?

Source: The New World Of Healthcare Marketing: A Framework For Adaptation – Forbes

In-store Shopping Experience a Major Factor in Major Purchase Decisions, Synchrony Financial Study Finds | Business Wire

STAMFORD, Conn.–(BUSINESS WIRE)–Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, with an overwhelming majority of shoppers buying in person. At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options.“Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, today released findings from its Fourth Annual Major Purchase Consumer Study, confirming that while 80% of major purchase shoppers start with online research, most tend to finish the deal inside of a store.The latest study explored attitudes about shopping and spending habits, financing, and the path to making major purchases across 13 categories: appliances; automotive service, tires and products; electronics; eyewear; fine jewelry; flooring; home improvement; furnishings; bedding and mattresses; lawn and garden; musical instruments; sewing; and sports and fitness equipment.More than 3,400 Synchrony Bank cardholders and random shoppers who had made a purchase of $500 or more in the past six months, or planned to make such a purchase, participated in the survey conducted in May 2015 by global market research company Rothstein Tauber, Inc.Key findings of the Fourth Annual Major Purchase Consumer Study include:The major purchase journey is getting shorter, with shoppers spending an average of 68 days researching a product (down from 80 in 2014).Digital tools continue to be an important part of the research process, empowering shoppers to navigate information and narrow options. Online purchasing of larger ticket items remained stable at 13% year-over-year, with the exception of consumer electronics.The in-store experience matters more than ever, with 73% conducting research during their visit and 87% of respondents purchasing in person. Sixty-four percent of all shoppers surveyed said in-store visits had a greater influence on their purchasing decision than online research.Financing continues to play a critical role in the major purchase process, with 75% of Synchrony cardholders surveyed saying they “always” seek promotional financing when making a purchase, and 89% indicating promotional financing makes larger purchases more affordable.Results show that shoppers enjoy the immediacy and interaction of in-store purchases. Shopping in-store allows them to take the product home on the same day, see and feel the product, and interact with a store associate. Some respondents noted they simply like to shop at the retailer.“These insights are a valuable reminder for retailers of the importance of the in-store experience as part of a true omni-channel strategy,” said Toni White, chief marketing officer, Synchrony Financial. “Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Shoppers continue to carefully conduct research via a number of channels prior to making their major purchase. Steps in their path-to-purchase include product research online and off such as store visits, consulting friends and family, exploring offers and financing, and checking online reviews. Consumers who purchase online are driven by value and availability and said they liked the ease and convenience, found better deals on the web, or bought items not stocked in the store.The Synchrony Financial Market Research team provides insights into consumer attitudes and perceptions toward the retail brand, products and platforms to improve customer satisfaction. Through the Synchrony Connect program, Synchrony Financial partners can connect with subject matter experts to gain knowledge and expertise in non-credit areas that help them grow, lead and operate their business. More information can be found at www.SynchronyFinancial.com.About Synchrony FinancialSynchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 300,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchas

Source: In-store Shopping Experience a Major Factor in Major Purchase Decisions, Synchrony Financial Study Finds | Business Wire

Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

Los Angeles, CA (PRWEB) August 18, 2015 According to an article published August 13 in The Street, patients seeking out plastic surgery are becoming increasingly willing to save money and put off

According to Southern California medical group Beverly Hills Physicians (BHP), this idea of saving up for a plastic surgery procedure is nothing new. BHP notes that, because many of their clients’ questions often pertain to the affordability and financing of procedures, they have taken conscious steps toward helping patients afford the procedures that they are seeking out:

  • Consultants – Beverly Hills Physicians explains that they have a team of consultants that are dedicated to working with any patients who may have concerns about the cost of a procedure. With the help of their financing partner, CareCredit, Beverly Hills Physicians notes that many patients have been able to work out a payment plan that works within their budget to get them the procedure that they desire without breaking the bank. While many patients are inclined to believe that they cannot afford a procedure, BHP notes that there have been countless patients just like them who have been able to achieve their surgery goals with the guidance of a BHP consultant.
  • Promotions – In addition to benefiting from the year-long work of BHP’s consultants, patients can also benefit from BHP’s seasonal promotions that make certain procedures available to all patients at a discounted rate. While specific offers may vary based on the month or the season, BHP is currently offering discounts including saline breast augmentation for $4,900 in addition to a Liquid Lift procedure for only $1,500. While these specific discounts expire at the end of August, 2015, BHP reminds patients to look out for a new promotion after the current ones expire.

 

Source: Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

DermTube.com : The In-Practice Patient Experience

Great testimonials here about the in-practice patient experience and fully leveraging patient finance for higher acceptance and profits!

 

source: DermTube.com : The In-Practice Patient Experience

3 PR Leadership Lessons From Dale Carnegie

To be likeable, Carnegie shares some earth-shattering recommendations:

  • Be genuinely interested in other people,
  • Remember others’ names,
  • Encourage others to talk about themselves, and
  • Listen intently.

 

In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookie…

…Read more at http://www.business2community.com/leadership/three-pr-leadership-lessons-dale-carnegie-01206457#3rvH5IfRSlETDDPX.99

 Better Yet, buy the classic book here: How To Win Friends and Influence People

16 Ideas to Create Excellent PowerPoint Presentations | Brian Tracy

16 Ideas to Create Excellent PowerPoint Presentations | Brian Tracy.

If You Buy One Book to Help Get Big Changes…

In keeping with the time of year to be thankful, reflective and to look ahead to a bright future, I received the e-mail below just before Thanksgiving from Michael Dalton Johnson, author of the book Rules of the Hunt. I subscribe to his mailing list from his website: www.SalesDog.com

I have read Rules of the Hunt at least three times cover-to-cover now and it is more useful every read. I highly recommend it! Buy it for yourself, buy it for your kids and family, your best friend, your employees…just buy it

It is jam-packed with great info like the content of the email (which I have printed and put into my planner, btw) I received below:

This rock solid advice is a thoughtful pass along for friends and family that will be remembered. It was excerpted from my book Rules of the Hunt and has gone viral on the Internet twice. Enjoy and Happy Thanksgiving.
 
Make Small Commitments. Get Big Changes.
By Michael Dalton JohnsonTaking Care of You.Drink plenty of water.
Eat breakfast like a king, lunch like a prince and dinner like a pauper.
Eat more fruits and vegetables and eat less that is manufactured in processing plants.
Avoid eating food that is handed to you through a window.
Live the 3 E’s — Energy, Enthusiasm and Empathy.
Play more games.
Read more books than you did last year.
Sit in silence for at least 10 minutes each day.
Sleep for 7 hours.
Take a 10-30 minute walk daily. And while you walk, smile.

Your Outlook

Don’t compare your life to others. You have no idea what their journey is all about.
Don’t have negative thoughts of things you cannot control. Instead invest your energy in the positive present moment.
Don’t overdo. Keep your limits.
Don’t take yourself so seriously. No one else does.
Don’t waste your precious energy on gossip.
Dream more while you are awake.
Envy is a waste of time. You already have all you need.
Forget issues of the past. Don’t remind others of their past mistakes.
Life is too short to waste time hating anyone.
Make peace with your past so it won’t spoil the present.
No one is in charge of your happiness except you.
Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away but the lessons you learn will last a lifetime.
Learn a new word every day.
Smile and laugh more.
You don’t have to win every argument.

Your Relationships

Call your family often.
Each day give something good to others.
Forgive everyone for everything.
Spend time with people over the age of 70 and under the age of 6.
Try to make at least three people smile each day.
What other people think of you is none of your business.
Your job won’t take care of you when you are sick. Your friends and family will. Stay in touch.

Your Life

The worst promise you can break is one made to yourself.
Do the right thing!
Get rid of anything that isn’t useful, beautiful or joyful.
You don’t have a soul. You are a soul. You have a body.
However good or bad a situation is, it will change.
The best is yet to come.
When you awake alive in the morning, thank God for it.
Your Innermost Self is always happy. Follow it.
No matter how you feel, get up, dress up and show up.

Keep these rules handy and review them from time to time. Follow them and small, almost imperceptible, changes will accumulate into something big. Your life will change.

 
Excerpted from Rules of the Hunt. Available at Amazon.
 
     
Reader’s Write:“This is why I buy books! If I could get this much information and enjoyment out of the other books I read I would be in bliss.”
-Robert W Baugher
“I love this book. Intelligent advice for intelligent people.”

“I bought this book on the enthusiastic recommendation of a co-worker who actually growled when I suggested she lend me her copy. I got my own and a half hour into the book I understood her reaction to my request to borrow her copy. The book is a keeper. It’s funny, entertaining, informative and filled with unexpected often counter intuitive advice.”
 

Brian Tracy says:“This is a great book, full of ideas, examples, stories and rules for increased business success and profitability.”
– Brian Tracy, author of Million Dollar HabitsChris Widener says:

“Rules of the Hunt gives the keys to the mysteries of business and life success. I highly recommended it.”
– Chris Widener, bestselling author

Stephen Cohen says:

“Excellent read! I Really enjoyed this book and learned a lot from it. I also purchased one for a friend.”
– Stephen Cohen

It’s Not Over (Until I Win) Video Of Les Brown

http://youtu.be/oHTobpj60JI via It’s Not Over Video Of Les Brown – Motivational Guru just by being himself – YouTube.

 

It’s Not Over 

We are Blessed and Highly Favored, Les Brown’s Masterpiece of Motivation…

Living your dream…Is Possible, Necessary, Hard and Worth It, Just DON’T STOP!

http://www.youtube.com/watch?v=oHTobpj60JI

 

A New Strategy to “Drive” Small Business Growth | SBA.gov

A New Strategy to “Drive” Small Business Growth | SBA.gov.

The Must-Use Local Features on Social

Great Checklist from Website Magazine

 

The Must-Use Local Features on Social – ‘Net Features – Website Magazine

Headline Writing Cheat Sheet

Headline Writing Cheat Sheet

4 Social Contests to Copy – ‘Net Features – Website Magazine

The sincerest form of flattery….. Great Ideas!

4 Social Contests to Copy – ‘Net Features – Website Magazine

What to Regularly Test & Optimize

What to Regularly Test & Optimize

Inbound Linking Practices: Don’t Get a Google “Time-Out”

Dana Zarcone with some new info that shakes things up..

Inbound Linking Practices: Don’t Get a Google “Time-Out” – Wealthy Web Writer

10 Types of Visuals to Boost Your Social Media Engagement | ClickZ

10 Types of Visuals to Boost Your Social Media Engagement | ClickZ

“Keep It Simple…” for Profits and Cash Flow

A “KISS” for Profits and Cash Flow

Simple Marketing Tactics that Drive Sales

The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

3 Steps to Headlines That Sell

3 Tips to Sell with Your Headlines

Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. 

#1  Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions.  However, “Conquer Your Sugar Cravings With This Simple Step.”  Conquer is an active and emotionally powerful word.  Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word.  It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires.  Instead of using I, Me or We in your headlines, use You.  Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day. 
* Ask a question – Do you want to ensure your financial future? 

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems.  For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines.  Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline.  And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece.  Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

Headlines:They Key to Response

What You Need to Know About Headlines 
 Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it. After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”! Marketing tactics that work are not about rocket science. They are often very simple concepts, but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream. But it will only materialize when marketing tactics are successfully deployed. 
First of all, people want to find a solution to a problem.That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer? Headlines say it all.  Let’s be clear. Headlines are not just for print anymore. In the online world, when we use the term “headline” it can take many forms. Such as: A blog post title, an article title, an e-mail subject line, a Twitter or Facebook share or others. Anytime you need to get a reader’s attention to be able to persuade them to take the next step, the principals of a good headline come in to play. When we are online, we are, by definition, task oriented. We are there to do something and anything that gets in the way of that will be ignored. We also tend to have a short attention span. We are there to do something. We want to find the most relevant answer to my reason for searching. So, don’t wait to tell them what’s in it for them. Tell them right away with your headline. 
 Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include a valuable benefit for the customer. Recent studies indicate that users decide whether or not to stay or leave a site within 5 seconds or less. Well-written headlines are critical. Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, (or discarding your e-mail, etc) they’ll be clicking through your information to find out more. Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence. Market the benefits and value.
 The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website. Search engine optimized writing has many benefits Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims. 
  Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits. Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business. And always remember – success starts with your headline!

Master List of Essential Content Optimization Tools

Master List of Essential Content Optimization Tools – ‘Net Features – Website Magazine

Thin and Duplicate Content – A Great Way to Never Rank – ‘Net Features – Website Magazine

Quality, Quality, Quality…

Thin and Duplicate Content – A Great Way to Never Rank – ‘Net Features – Website Magazine

7 Free Tools for Small Business Success –

 Here’s great resources via Website Magazine…

7 Free Tools for Small Business Success – ‘Net Features – Website Magazine

SMBs Up Website Spending – eMarketer

Great Info from E-Marketer:

Large majority of SMBs do not offer mobile-optimized websites

j2 Global reported that small and medium-sized businesses (SMBs) planned on increasing their online presence, such as setting up their websites, in 2014, and recent research by Thrive Analytics found similar results. According to its study, 40% of US SMBs planned to increase spending on their company websites this year.

Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99

SMBs Up Website Spending – eMarketer

How To Secure Your WordPress Website From Hackers

How To Secure Your WordPress Website From Hackers

Web Sites – Seven Dead Ends on Your Website–and How to Fix Them Today : MarketingProfs Article

Web Sites – Seven Dead Ends on Your Website–and How to Fix Them Today : MarketingProfs Article

The 2014 Definitive SEO Software List: 215+ Apps, Platforms, and Tools – UpCity

Great list of 225 SEO tools…a must read

The 2014 Definitive SEO Software List: 215+ Apps, Platforms, and Tools – UpCity

Five Tips to Kill the Competition in Local Search

Essential Info here…

Five Tips to Kill the Competition in Local Search

45 Awesome Stats You Should Know for Your SMB Digital Sales & Marketing

Great Info!

45 Awesome Stats You Should Know for Your SMB Digital Sales & Marketing

SEO Myths, Tips & Terrible SEO Advice

Great Info from Website Magazine…

SEO Myths, Tips & Terrible SEO Advice – ‘Net Features – Website Magazine

FindLaw Getting Penalized for SEO Abuse? | Aggressive Raleigh Criminal Attorney

FindLaw Getting Penalized for SEO Abuse? | Aggressive Raleigh Criminal Attorney

Use the C.L.I.C.K. System to Assess Your Website – ‘Net Features – Website Magazine

Use the C.L.I.C.K. System to Assess Your Website – ‘Net Features – Website Magazine

Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

The obvious, but Bing’d growth is interesting

Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

Top Local Search Columns Of 2013

GREAT Info for local SMBs, all in one place from the folks at Search Engine Land…
Checking In: Our Top Local Search Columns Of 2013

Helpful Connections…

Writing Samples and Advertising Portfolio

Self Improvement

All the greats are here, plus the next generation with some great FREE newsletters

Nightingale-Conant

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land…
I would say that this is a conservative number, but defiantly real.
AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Your reputation IS being managed, shouldn’t it be by you?..
Great article from SearchEngineLand


2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

4 Terrifying Local Search Marketing & SEO Mistakes – Search Engine Watch (#SEW)

Great Info here, the number one mistake is…

1. Ignoring the Data Aggregators

It takes only a little effort and you can probably do it yourself, or with just a little help…

4 Terrifying Local Search Marketing & SEO Mistakes – Search Engine Watch (#SEW)

Give Bing (SEO) a Chance?

Interesting info…

We’ve also seen some results that suggest another reason to include Bing as part of your SEO and SEM efforts is that there is a high concentration of “active” buyers… that is not there to research or wander around for information, but there to take action

Give Bing (SEO) a Chance? – ‘Net Features – Website Magazine

Scary Social: 6 Strategies to Avoid – ‘Net Features – Website Magazine

From Wesbsite Magazine…
Although there is no magic potion for social success, some of the most common social tactics could actually be pushing your fans away from your brand. Learn more about six of these scary social tactics, and how to avoid them:

  1. Spelling/Grammar Mistakes
  2. Incomplete Profile
  3. #Hashtags #Overloald
  4. Auto Responding
  5. Begging for Likes/RTs
  6. Buying Fans

see more at
Scary Social: 6 Strategies to Avoid – ‘Net Features – Website Magazine

Create Social Posts that Get Clicks – ‘Net Features – Website Magazine

Create Social Posts that Get Clicks – ‘Net Features – Website Magazine

6 Solutions for Everyday SEOs –

Great checklist for SMBs…
6 Solutions for Everyday SEOs – ‘Net Features – Website Magazine

5 Essential Mobile Messaging Strategies – ‘Net Features – Website Magazine

Good Read!
5 Essential Mobile Messaging Strategies – ‘Net Features – Website Magazine

How Your Business Can Use Facebook Embeddable Posts | Social Media Sun

How Your Business Can Use Facebook Embeddable Posts | Social Media Sun

5-Point Website Redesign Checklist – ‘Net Features – Website Magazine

Great Checklist here from Website Magazine..includes a link to a “readability” tool
5-Point Website Redesign Checklist – ‘Net Features – Website Magazine

Local Businesses Need To Expand & Refine Advertising Approach

A snippet from this article….
Local Businesses Need To Expand and Refine Advertising Approach

Internet Yellow Pages Serve As Valuable Source Of Quality Leads

When considering which local media to further engage, local businesses should consider the full impact of what the media can offer, from increased consumer reach to the high quality of leads.

Internet Yellow Pages, which include offerings such as YP.com, DexKnows.com and Superpages.com, have for years maintained considerable reach among consumers and have played an important role in driving quality leads to local businesses. The study found that nearly half of respondents (47%) said they used Internet Yellow Pages in 2012, resulting in approximately 5 billion references.

Following a historical trend, the study showed that Internet Yellow Pages generally attract consumers at the key inflection point when they are ready to contact a business and make a purchase. This is an important consideration for local businesses looking for a solution that drives real sales results.

FREE Download! Guide: How To Attract New Customers with Email and Social (with FREE 60 Day Email Trial)

FREE Download! Guide:How to Grow Your Business and Attract New Customers with an Email and Social Strategy.(and FREE 60 Day Email Trial*)

Download

Email marketing and social media marketing have reshaped the marketing landscape for small businesses. But the results that come from using them separately barely scratch the surface of what they offer when used together.
In this guide we’ll tell you why small businesses need to embrace a strategy that brings their email marketing and social media marketing efforts together. Then, we’ll show you how to combine your email and social media marketing efforts, and provide real-life examples of businesses that have used both to grow their business and attract new customers.
You’ll learn how to:
  • Understand the Relationship Between Email Marketing and Social Media Marketing
  • Turn Social Connections into Email Contacts
  • Make Your Email Marketing More Social Than Ever
Plus, we’ll show you four examples from other small businesses and nonprofits that have put email + social strategies into action and achieved great results.



*You can sign up for a FREE 60-Day Trial of Email Marketing today. 
No risk. 
No obligation. 
No credit card.



The Marketing and Business Communications Store – The Go-Giver: A Little Story About a Powerful Business Idea

The Marketing and Business Communications Store – The Go-Giver: A Little Story About a Powerful Business Idea

The Secret Ingredient for Successful Websites: Effortlessness

This makes SO much sense.. the K.I.S.S. principal always wins!…

The Secret Ingredient for Successful Websites: Effortlessness | ClickZ

7 Ways to Build Authority on Google+

Do it yourself or have someone help you.. good stuff here!
7 Ways to Build Authority on Google+ – ‘Net Features – Website Magazine

Get More Customers By Responding to Negative Reviews

Great Info Graphic here:
Get More Customers By Responding to Negative Reviews

How to Let Go: The 4 People You Must Forgive

A great article for “Mental Spring Cleaning” reprinted with permission from my colleague Brian Tracy…
How to Let Go: The 4 People You Must Forgive
By Brian Tracy 
There are four people you need to forgive if you are serious about changing your life and learning how to live in the now.
The first are your parents, living or dead. You must absolutely forgive them for every mistake they ever made in bringing you up. At the very least, you should be grateful to them for giving you life. They got you here. If you are happy to be alive, you can forgive them for everything else. Never complain about them again.
Many of my seminar participants have phoned or visited their parents and told them that they forgive them for everything. Often this simple act of courage and character has had a profound effect on their relationship with their mother or father. From that day onward, they have become good friends, which lasted the rest of their lives together.
On the other hand, by not forgiving your parents, you remain forever a child. You block your own chance to grow up and become a fully functioning adult. You continue to see yourself as a victim. Even worse, you keep your negative feelings of inferiority and anger alive. If your parents die without your having forgiven them, it can bother you for the rest of your life.
The second person or persons you must forgive are the people from your marriages or relationships that didn’t work out. These intimate relationships can be so intense, and so threatening to your feelings of self-esteem and self-worth, that you can be angry and unforgiving toward those people for years.
But you were at least partially responsible. Have the personal strength and integrity to say, “I am responsible,” and then forgive the other person and let him or her go. Say the words, “I forgive him/her for everything and I wish him/her well.” Each time you repeat this, the negative emotion attached to the memory will diminish. Soon it will be gone forever.
Many of my graduates have found that “the letter” is the key to putting a bad relationship behind them forever. This is a powerful technique that can free you from feelings of anger and resentment almost instantly.
Here is how it works: You to sit down and write the other person a letter of forgiveness. It consists of three parts.
First you say, “I forgive you for everything you ever did that hurt me.”
Second, you write out a description or list of every single thing that you are still mad about. Some people write several pages in this part.
Third, you end the letter with the words, “I wish you well.”
You then take the letter to the mailbox and drop it in. At that moment, you will feel a huge sense of relief, and you will be free at last.
By the way, don’t worry about how the other person might react. That is not your concern. Your goal is to free yourself, to regain your peace of mind, and to get on with the wonderful life that lies ahead of you.
The third person you must forgive is everyone else in your life who has ever hurt you in any way. Let them go. Forgive every boss, business partner, friend, crook or betrayer who has ever caused you grief of any kind. Clean the slate and forgive to forget. Wipe each of their names and images off by saying, “I forgive him/her for everything, and I wish him/her well.” Repeat this statement each time you think of the person or situation until the negative feelings are gone.
The fourth and final person you have to forgive is yourself. You must absolutely forgive yourself for every silly, senseless, wicked, brainless, thoughtless or cruel thing you have ever done or said. Stop carrying these past mistakes around with you. That was then and this is now.
Think of it this way. When you did those things in the past that you still feel badly about, you were not the person you are today. At that time, you were a different person, younger and less experienced. You were not your true self. You were an immature version of the person you have become with experience. Stop beating yourself up for something that occurred in the past that you cannot change.
Just say, “I forgive myself for every mistake I ever made. I am a thoroughly good person and I am going to have a wonderful future.” Whenever you think of that event or situation, just repeat, “I forgive myself completely.” And then get on with your life. Focus on the future rather than the past and don’t look back. Look at where you are going rather than where you have been.
Finally, if you did something that hurt someone, and you still feel badly about it, you can go to that person, or write, and apologize. Tell the person you are sorry for what you did or said. Whatever his or her reaction, positive or negative, it doesn’t matter. The very act of repentance, of expressing regret, will set you free.
FREE eBook — Best of Brian Tracy’s Blogs!  Four incredible blogs that will help you learn how to influence people, become the best version of yourself, and start taking action to get everything you want in life! Access the ultimate collection of Brian Tracy’s BEST blog posts hereBrian Tracy E-Book   

Google Explains Why Your New Page’s Number One Ranking May Drop

Professional, ongoing SEO services will always win the day… and beyond!

Google Explains Why Your New Page’s Number One Ranking May Drop

How to Write a Business Plan

Very informative Quick Video here:

How to Write a Business Plan | SBA.gov

The Basics of Advertising; Start With The End In Mind

Advertising: The Basics

Think you have a great product? Unfortunately, no one’s going to know about it unless you advertise.
Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.
Below you will find a list of what advertising can and can’t do for your business, along with the steps you can take to start using advertising to your business’s advantage.

What Advertising Can Do For Your Business

  • Remind customers and inform prospective customers about the benefits of your product or service
  • Establish and maintain your distinct identity
  • Enhance your reputation
  • Encourage existing customers to buy more of your product/service
  • Attract new customers and replace lost ones
  • Slowly build sales to boost your bottom line
  • Promote your business to customers, investors, and others

What Advertising Cannot Do For Your Business

  • Create an instant customer base
  • Cause an immediate, sharp increase in sales
  • Solve cash flow or profit problems
  • Substitute for poor or indifferent customer service
  • Sell useless or unwanted products or services

Two Important Virtues of Advertising

  • You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas.
  • You can be consistent. Presenting your company’s image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you’re consistent in presentation.

Two Drawbacks of Advertising

  • It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you’ll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once.
  • It takes time and persistence. The effectiveness of your advertising improves gradually over time because it’s impossible for every customer to see every ad. You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing payoff.

Getting Ready to Advertise 

Use the following steps to help draw a blueprint for your business’s advertising plan:
1. Design the Framework
  • What is the purpose of your advertising program? Start by defining your company’s long-range goals, then map out how marketing can help attain them. Focus on advertising routes complementary to your marketing efforts. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Boost sales to existing customers by 10 percent during each of the next three years? Appeal to younger or older buyers? Sell off old products to free resources for new ones?
  • How much can you afford to invest? Keep in mind that whatever amount you allocate will never seem like enough. Even giants such as Proctor & Gamble and Pepsi always feel they could augment their advertising budgets. Given your income, expenses, and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gross income on advertising, others just 1 percent. Research and experiment to see what works best for your business.
2. Fill in the Details
  • What are the features and benefits of your product or service? When determining features, think of automobile brochures that list engine, body and performance specifications. Next, and more difficult, determine the benefits those features provide to your customers. How does your product or service actually help them? For example, a powerful engine helps a driver accelerate quickly to get onto busy freeways.
  • Who is your audience? Create a profile of your best customer. Be as specific as possible, as this will be the focus of your ads and media choices. A restaurant may target adults who dine out frequently in the nearby city or suburban area. A computer software manufacturer may aim at information managers in companies with 10-100 employees. A bottled water company may try to appeal to athletes or people over 25 who are concerned about their health.
  • Who is your competition? It’s important to identify your competitors and their strengths and weaknesses. Knowing what your competition offers that you lack – and vice versa – helps you show prospects how your product or service is special and why they should do business with you instead of someone else. Knowing your competition will also help you find a niche in the marketplace.
3. Arm Yourself with Information
  • What do you know about your industry, market and audience? There are many sources of information to help you keep in touch with industry, market and buying trends without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications, and professional organizations. You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences, and media habits. Another (more expensive) alternative is to hire a professional market research firm to conduct your research.
4. Build Your Action Plan – Evaluating Media Choices
  • Your next step is to select the advertising vehicles you will use to carry your message and establish an advertising schedule. In most cases, knowing your audience will help you choose the media that will deliver your sales message most effectively. Use as many of the above tools as are appropriate and affordable. You can stretch your media budget by taking advantage of co-op advertising programs offered by manufacturers. Although programs vary, generally the manufacturer will pay for a portion of media space, time costs or mailer production charges up to a fixed amount per year. The total amount contributed is usually based on the quantity of merchandise you purchase.
  • When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue.
5. Using Other Promotional Avenues
  • Advertising extends beyond the media described above. Other options include imprinting your company name and graphic identity on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and on shopping bags.
  • You might co-sponsor events with nonprofit organizations and advertise your participation, attend or display at consumer or business trade shows, create tie-in promotions with allied businesses, distribute newsletters, conduct seminars, undertake contests or sweepstakes, send advertising flyers along with billing statements, use telemarketing to generate leads for salespeople, or develop sales kits with brochures, product samples, and application ideas.
  • The number of promotional tools used to deliver your message and repeat your name is limited only by your imagination and your budget.

The Advertising Campaign

You are ready for action when armed with knowledge of your industry, market and audience, have a media plan and schedule, know your product or service’s most important benefits, and have measurable goals in terms of sales volume, revenue generated and other criteria.
The first step is to establish the theme that identifies your product or service in all of your advertising. The theme of your advertising reflects your special identity or personality and the particular benefits of your product or service. For example, cosmetics ads almost always rely on a glamorous theme. Many food products opt for healthy, all-American family campaigns. Automobile advertising frequently concentrates on how the car makes you feel about owning or driving it rather than performance attributes.
Tag lines reinforce the single most important reason for buying your product or service. “Nothing Runs Like a Deere” (John Deere farm vehicles) conveys performance and endurance with a nice twist on the word deer. “Ideas at Work” (Black & Decker tools and appliances) again signifies performance, but also shows reliability and imagination. “How the Smart Money Gets that Way” (Barron’s financial publication) clearly connotes prosperity, intelligence and success.

Comparing Advertising and Public Relations

Advertising
Public Relations
Space or time in the mass media must be purchased.
Mass media coverage (if any) is not paid for.
You determine the message.
The media controls the interpretation of the message.
You control timing.
The media controls the timing.
One-way communication – using the mass media does not allow feedback.
Two-way communication – the company should be listening as well as talking, and the various PR venues often provide immediate feedback.
Message sponsor is identified.
Message sponsor is not overtly identified.
The intention of most messages is to inform, persuade, or remind about a product – usually with the intention of making a sale.
The intention of public relations efforts is often to create goodwill, to keep the company and/or product in front of the public, or to humanize a company so the public relates to its people or reputation, rather than viewing the company as a non-personal entity.
The public may view the message negatively, recognizing advertising as an attempt to persuade or manipulate them.
The public often sees public relations messages that have been covered by the media as more neutral or believable.
Very powerful at creating image.
Can also create image, but can sometimes stray from how it was originally intended.
Writing style is usually persuasive and can be very creative, often taking a conversational tone; it may even be grammatically incorrect.
Writing style is generally more formal and less colloquial.

Online Advertising: Basic Rules Resources

Online Advertising

A well-known cartoon shows two dogs in front of a computer. The caption reads, “On the Internet, nobody knows you’re a dog.”
While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as unsolicited email spam. Over the past decade, federal and state governments have passed advertising laws that protect consumer privacy and ensure fair and truthful advertising practices online.
If you plan to advertise online — whether you’re buying ads on search engines or direct marketing through email — you’ll need to understand some basic rules. Go to these resources to learn more.
Discusses the applicability of federal advertising laws to Internet advertising and marketing.
Describes information businesses should consider as they develop online ads to ensure that they comply with the law.
Details the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which establishes requirements for those who send commercial email. It also spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. Commercial email messages must include: notice that the message is an advertisement or solicitation, an opt-out notice, and a valid postal address of the sender. CAN-SPAM also prohibits falsification of transmission information and deceptive subject headings. The Act creates criminal prohibitions against those who knowingly transmit spam through others’ computers without authorization. The Federal Trade Commission may also pursue individuals who knowingly hire others to send deceptive spam.
Explains the truthful requirements for claims that you make in any advertisement for your products or services, including those sent by email. This means that you must honor any promises you make to remove consumers from email mailing lists.When working with a company or individual to provide online adverting services, you basically have three choices:

1) A company trying to be “the next Google” or who has “found a way around Google”
2) A small company or individual who works on a “do-it-yourself” type basis
3) A company with the stature and clout to partner with Google,as well as Yahoo and Bing” (plus their own proprietary platforms would be good too!)
Please don’t experiment with your investment. The “testing” should already have been done before you spend a dime. Wait until “the next big thing” is ACTUALLY THE Next Big Thing!
If you’d like more info or have any requests or questions for my next message, please just call or e-mail me



Selling SEO to the C-Suite – Search Engine Watch (#SEW)

Selling SEO to the C-Suite – Search Engine Watch (#SEW)

Video = Fastest Growing Website Feature for Small Businesses

Video = Fastest Growing Website Feature for Small Businesses

Marketing Matters: Marketing Advice for Local Business (SAVE)

GREAT Resource Here!

Bookmark this page…Marketing Matters: Marketing Advice for Local Business

Improve Your SEO in 2013 with Twitter

Improve Your SEO in 2013 with Twitter

SEM Benefits to Take Advantage of Now

SEM Benefits to Take Advantage of Now

4 Ways to Go Local on Google+ – ‘Net Features – Website Magazine

4 Ways to Go Local on Google+ – ‘Net Features – Website Magazine

Are You Exploiting Your Natural Talents?

Subject: Are You Exploiting Your Natural Talents?

Have you ever wondered how you can become more satisfied in life – how you can enjoy life more than ever? Brian Tracy – Success Expert, Best-Selling Author and Coach – has developed a special gift to help you discover how. But first, I want to share with you one of Brian’s favorite quotes from Benjamin Franklin:
“Do you value life? Then waste not time, for that is the stuff of which life is made.”
You see, time is the real currency of life. Anything you obtain in life can be valued by how much time you’ve spent to acquire it.
Only by discovering your innate strengths…by developing them…exploiting them to their highest degree–can you ever fully realize the greatest amount of satisfaction and enjoyment in everything you do.
Brian wants to help you discover how to increase your personal “return on energy” as opposed to “return on equity.” Your most valuable gift is your ability to think, act and get results.
That’s where his special gift comes in.
“Discovering Your Talents,” Brian’s powerful, 12-page special report, outlines precisely how to get the best out of yourself – beginning with deciding what you want to do, what you can do well, and what will produce the highest rewards for your efforts.
Because I’m a friend of Brian’s, he’s authorized me to let you in on this special offer – to get his special report absolutely FREE – no strings attached.
Here’s a taste of what it covers:

  • The definition of “personal strategic planning” and how to use it to produce more, and higher-quality, rewards for yourself
  • The role your personal values play when it comes to creating a plan for getting what you want in life
  • The one goal you MUST have when it comes to your work – and why accomplishing it will ensure you’re always paid well
  • The mindset you must maintain so you can determine your own future and your own fortune
  • 4 Questions to help you increase your return on energy invested (no more wasting time and energy on activities that aren’t going to bring you success)
  • The key to a happy and prosperous life (good news: anyone can do it!)
  • And more!

I hope you’ll take a few moments to download and read this report – it has the potential to be the impetus for a new, more fulfilling life – and it’s Brian’s gift to you!
Get it here: Download your free report now. 
To your success,
Bill

Please feel free to invite your friends to pick up Brian’s special report, but be sure to reserve your copy first, here: Download your free report now.

BTW…This report is absolutely FREE. There’s no obligation to buy from Brian, now or in the future. But know that if you do, I’m an affiliate of his and he may float me a commission. Get your special report here: Download your free report now.
***

How Do You Make Money With Private Label Rights

Money-Making Private Label Rights: Private LabelRights – How Do You Make Money With P…: Private Label Rights – How Do You Make Money With Private Label Rights? There are private label rights products that you can find all o…

Three Rules for Turning Stress Into Success

One of my favorite authors with an impactful article…

Three Rules for Turning Stress Into Success
Denis Waitley


1. Accept the Unchangeable – Everything that has happened in your life to this minute is unchangeable. It’s history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable form of revenge. By forgiving your trespassers, you become free to concentrate on going forward with your life and succeeding in spite of your detractors. You will live a rewarding and fulfilling life.
Your enemies, on the other hand, will forever wonder how you went on to become so successful without them and in the shadow of their doubts.

Action Idea: 
Write down on a sheet of paper things that happened in the past that bother you. Now crumple the paper into a ball and throw it at the computer screen. This symbolizes letting go of past misfortunes.

2. Change the Changeable – What you can change is your reaction to what others say and do. And you can control your own thoughts and actions by dwelling on desired results instead of the penalties of failure. The only real control you have in life is that of your immediate thought and action. Since most of what we do is a reflex, subconscious habit, it is wise not to act on emotional impulse. In personal relations, it is better to wait a moment until reason has the opportunity to compete with your emotions. 

Action Idea: 
Write down in your diary one thing you will do tomorrow to help you relax more during and after a stressful day.

3. Avoid the Unacceptable – Go out of your way to get out of the way of potentially dangerous behaviors and environments. When people tailgate you on the freeway, change lanes. If they follow you at night, drive to a well-lighted public place.
When there are loud, obnoxious people next to you at a restaurant or club, change tables, or locations. Also, be cautious of personal relationships developed via the Internet. With the massive number of individuals surfing the net, the number of predators increases in like proportion. Always be on the alert for potentially dangerous situations involving your health, personal safety, financial speculation and emotional relationships.

Action Idea:
 What is one unacceptable behavior you have or allow others to do to you that you will avoid starting tomorrow? Example: The way you drive, being around negative people, walking down dark streets alone late at night, etc.


Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com All contents Copyright YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.

The 10 Secrets to Marketing Success

The 10 Secrets to Marketing Success
David Kinard

In today’s competitive world, there are many different beliefs about how to market a product or service. Regardless of approach, however, there are some core concepts that are found in every successful marketing program, effort and plan. By incorporating these traits into your marketing activities, you will increase the effectiveness of your marketing communications.

Commitment: No matter what your produce or service is, a solid commitment to the marketing process is required for success. Fervency, passion and dedication are all essential.
Investment: Famous author and critic of his day, Mark Twain once wrote that if you can’t afford to advertise, place one last ad saying “Going Out of Business.” Rather than thinking how much you “have to” spend on marketing, consider “what investment” you want to make to ensure your organization’s future.
Consistency: Keeping in front of your customer’s eyes and in their ears ensures you’re also in their minds. Marketing is not effective when it is here today and gone tomorrow. A constant stream of messages increases top of mind consumer awareness.
Quality: Ensure your marketing is top quality. Your ads, newsletters, brochures-whatever you do-sends a message about your organization, product and service. If the visuals are poor, so will be the reader’s perception. Your marketing must confidently go head-to-head with your competitors.
Patience: The rapid rate of technological advancement has tricked us into thinking that our marketing must be an instant and huge success. On the contrary, since our marketing is building a relationship and perception in people’s minds, success comes much more slowly.
Assortment: Effective marketing uses a variety of tools to get the job done. There are many traditional mediums everyone uses, so sometimes doing something a little bit different may provide you the edge you need. Don’t get fooled into believing that one size fits all.
Adaptive: Because our world is changing on a daily basis, so must our marketing efforts. Stay away from the “We’ve always done it that way” mentality and constantly ensure your marketing efforts are focused on today’s customers-not last years.
Convenience: Elaborate and complex marketing programs or efforts tire people out. Make sure your communications or programs are simple and easy for the recipient to use or read. Successful marketing and red-tape don’t mix.
Amazement: Seek to astound, amaze and surprise through your marketing efforts. Today, successful marketing is about differentiating yourself by the experience you provide your customers. Don’t just try to satisfy, but amaze!
Measure: Successful marketing employs clear evaluative tools and check points to measure its efforts. Most everything we do in business has clear goals and evaluation processes tied to it. Measuring our marketing allows us to make course corrections as needed and provides confidence in the investment made.


Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com  All contents Copyright YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.

In An Ideal World…Discovering Your Talents

 In An Ideal World …  
In an ideal world, what would you do for a living? How would you spend your free time? And how much free time would you have?
If the answers to those questions differ from what you’re doing now, I have a special treat for you.
My friend Brian Tracy – Success Expert, Best-Selling Author and Coach – has developed a special gift to help you move toward living your IDEAL life. But first, I want to share with you one of Brian’s favorite quotes from Benjamin Franklin:
“Do you value life? Then waste not time, for that is the stuff of which life is made.”
You see, time is the real currency of life. Anything you obtain in life can be valued by how much time you’ve spent to acquire it.
Only by discovering your innate strengths…by developing them…exploiting them to their highest degree–can you ever fully realize the greatest amount of satisfaction and enjoyment in everything you do
Brian wants to help you discover how to increase your personal “return on energy” as opposed to “return on equity.” Your most valuable gift is your ability to think, act and get results.
That’s where his special gift comes in.
“Discovering Your Talents,” Brian’s powerful, 12-page special report, outlines precisely how to get the best out of yourself – beginning with deciding what you want to do, what you can do well, and what will produce the highest rewards for your efforts.
Because I’m a friend of Brian’s, he’s authorized me to let you in on this special offer – to get his special report absolutely FREE – no strings attached.
Here’s a taste of what it covers:

  • The definition of “personal strategic planning” and how to use it to produce more, and higher-quality, rewards for yourself
  • The role your personal values play when it comes to creating a plan for getting what you want in life
  • The one goal you MUST have when it comes to your work – and why accomplishing it will ensure you’re always paid well
  • The mindset you must maintain so you can determine your own future and your own fortune
  • 4 Questions to help you increase your return on energy invested (no more wasting time and energy on activities that aren’t going to bring you success)
  • The key to a happy and prosperous life (good news: anyone can do it!)
  • And more!

I hope you’ll take a few moments to download and read this report – it has the potential to be the impetus for a new, more fulfilling life – and it’s Brian’s gift to you!
Get it here: Download your free report now. 
To your success,
Feel free to invite your friends to pick up Brian’s special report, but be sure to reserve your copy first, here: Download your free report now.
This report is absolutely FREE. There’s no obligation to buy from Brian, now or in the future. But know that if you do, I’m an affiliate of his and he may float me a commission. Get your special report here: Download your free report now.

Digital Advertising Master Glossary – ‘Net Features – Website Magazine

Digital Advertising Master Glossary – ‘Net Features – Website Magazine

Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

This is one of the best business/marketing books I have ever read! It is a MUST read and an instant classic!

The Marketing and Business Communications Store – Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success

Small Business Saturday is 11/24. Are you ready?

Small Business Saturday is 11/24. Are you ready?

Top 5 Reasons to Market with E-mail

Why Email Marketing? Five Great Reasons

by Michelle Keegan,  Constant Contact Email Marketing Expert
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” Source: DMA Interactive
“I think over time we’ll see small businesses adopting e-mail marketing because it has the inherent advantages of being ‘faster, cheaper and easier’ to execute. Coupled with the potential to target more precisely than today’s solo or shared mailers, there’s a real win for the small business owner.” Source: Neal Polachek, senior vice president of The Kelsey Group.

So, Why Email Marketing?

  1. It’s Inexpensive
    Email marketing is an affordable way to stretch a tight marketing budget – and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

    “Previously, we were sending these kinds of mailings through first-class postal mail,” said Robin Parker, owner of Studio: Dance, Arts & More. “With several hundred members and prospects, that really adds up quickly. Email marketing is much less expensive than sending out postcards or flyers. We save about $4,000 just in materials and postage.”

  2. It’s Effective
    Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
    • Increasing sales

      “In response to our first campaign, WatchZone received 100 online orders – all from a segment of 15,000 current customers,” said Shavi Mahtani, CEO of WatchZone.com, a leading site for fashion and sport watches at discount prices. “The average sale was about $150 per order. We were very happy with that result. Frankly, it exceeded our expectations.”

    • Driving traffic

      “The increase in traffic was substantial,” said Travis Erickson, controller for GolfBargains.com, online “Pro Shop” for golf enthusiasts. “We’ve noticed that even if the recipient isn’t interested in, say, our golfing irons promotion, they’ll think, ‘Wow, that’s a great price – I wonder what else they have on sale?'”

    • Building Loyalty 

      “We’re technically not an e-business,” said Robin Parker, owner of Studio: Dance, Arts & More, “but we’re using email marketing to capture the names of site visitors so that we can provide them with information, news, and schedules that make their lives easier. That helps us build and retain loyal members. We believe email marketing will increase the lifetime value of our members by encouraging more frequent visits to the studio and strengthening our relationships with our members.”

  3. It’s Immediate 
    Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
    “Orders pour in within 24 hours after I send my newsletters,” said Emitations.com CEO, Au-Co Mai. “In an economy where most companies are suffering, I can’t believe that I’m actually thriving and breaking revenue goals every month.”
  4. It’s Targeted
    You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

    “Because many of our customers are collectors, they are only interested in hearing about the newest collectible arrivals,” said Lars Mohlin, President, House of Ascot, a mail order gift and collectible business. “While others are looking for promotions, the collectors often dislike receiving mail messages offering discounts. We target email campaigns to our subscribers’ opt-in interest categories, this has resulted in a 40%-50% jump in revenue.”

  5. It’s Easy 

    There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.

    “This is definitely something a non-techie can do,” said Shavi Mahtani, CEO of WatchZone.com. “It took us about 45 minutes – start to finish – to build and compose our e-mail. And each campaign since then has taken less time to set up.”

    “I don’t need a Webmaster or a technical person to handle my newsletters anymore,” said Raphael Baekeland, general manager of Kuartos.com. “My product manager and I can do everything very easily.”

    For more information and ideas tailored to you business, contact me or CLICK HERE

TED Blog | 100 Websites You Should Know and Use

TED Blog | 100 Websites You Should Know and Use

5 Surprising Email Metrics that Transform Businesses : Target Marketing

5 Surprising Email Metrics that Transform Businesses : Target Marketing

…I am now working with Constant Contact for e-mail marketing systems as well as the e-mail marketing campaign copy writing services I provide
More Info here:http://www.constantcontact.com/index.jsp?pn=billblett

Google Lucky Number 7 – Differences in New Google SERP across Retail, Finance and Technology

 Rules to Live By…. for now

Google Lucky Number 7 – Differences in New Google SERP across Retail, Finance and Technology

Guide to Understanding the Searcher Experience

 Good Article to bookmark…also with a nice graphic to post at your desk…

Guide to Understanding the Searcher Experience

Headlines: What You Need To Know in 2012

What You Need to Know About Headlines 
Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it. After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”! Marketing tactics that work are not about rocket science. They are often very simple concepts but many online marketers fail to recognize them for the value they can bring to a business. Focusing on a business that brings high conversion rates and plenty of sales is a marketer’s dream. But it will only materialize when marketing tactics are successfully deployed. First of all, people want to find a solution to a problem. That’s why they’re searching for a particular product or benefit to begin with. So what do you have to offer? Headlines say it all
 Let’s be clear. Headlines are not just for print anymore. In the online world, when we use the term “headline” it can take many forms. Such as: A blog post title, an article title, an e-mail subject line, a Twitter or Facebook share or others. Anytime you need to get a reader’s attention to be able to persuade them to take the next step, the principals of a good headline come in to play When we are online, we are, by definition, task oriented. We are there to do something and anything that gets in the way of that will be ignored. We also tend to have a short attention span. We are there to do something. We want to find the most relevant answer to my reason for searching. So, don’t wait to tell them what’s in it for them. Tell them right away with your headline. 
Headlines can be one of the most effective marketing tactics you have to offer. The headline should always include a valuable benefit for the customer. Recent studies indicate that users decide whether or not to stay or leave a site within 5 seconds or less. Well-written headlines are critical. Using a headline to grab attention is one of the simplest, yet most effective marketing tactics available. People have a chance to quickly understand why they need to read further than the headline. Instead of clicking away from your site, (or discarding your e-mail, etc) they’ll be clicking through your information to find out more.
 Always follow-up a headline with some other compelling fact or value-added benefit of the product or service. Keep website visitors moving through your content by including one bit of important information after another in every sentence. Don’t use teasers that make them feel they have to keep searching for what’s important but be up-front and direct about the product’s value and benefits with each sentence. 
Market the benefits and value 
The headline is the best place to start marketing the benefits of the product. It’s also the best way to attract search engines that are seeking websites based on keywords used by online users. 
When the headline includes the words that potential customers are most likely to search for, the search engines will reward you by bringing more visitors to your website. Search engine optimized writing has many benefits Facts, statistics, and data that substantiate your claims of value are also important ways to increase the effectiveness of headlines. “48% reduction in costs with X product….” can be a real attention grabber. Don’t hesitate to use data to support your benefit claims. 
Advanced marketing tactics 
Headlines are just the beginning with marketing tactics. There are many more advanced marketing tactics that can make a substantial difference in conversion rates and sales. Knowing and integrating advanced marketing tactics into the overall marketing plan for your website and business can make a huge difference in your profits. Evaluate your current marketing tactics and make necessary adjustments by utilizing advanced tactics to support and grow your business. Time spent preparing effective marketing goals and strategies, supported with effective tactics, is time that will result in higher profits and a thriving business. And always remember – success starts with your headline!

12 Classic Personal Development Books PLUS Bonus

12 Classic Personal Development Books PLUS Bonus 70% off

Here’s a package of best-selling personal development books that you can use to start an incomparable success library!
As you know, a first-class library is vital to any achiever’s success. After all, it’s the physical manifestation of all the ideas, thoughts, insights, views and advice that reinforce a successful attitude and life.
Now’s the time for you to start your library, add to your library or help someone else get their library started!
Order this awesome package of 12 classic personal development books right now and get a special bonus! 

How to create a content calendar for your business blog in 5 simple steps

How to create a content calendar for your business blog in 5 simple steps

The A-B-Cs of SEO copywriting | SEO Copywriting

Here’s a good one to bookmark…

The A-B-Cs of SEO copywriting | SEO Copywriting

Custom Imprinted Plastic Promotional Products and Promotional Items

Custom Imprinted Plastic Promotional Products and Promotional Items

How Not To Write A Sales Letter

How Not To Write A Sales Letter

Five Hyperlocal Marketing Strategies – ‘Net Features – Website Magazine

 Very Good Info Here…
Five Hyperlocal Marketing Strategies – ‘Net Features – Website Magazine

3 Tips to Sell with Your Headlines

Tips For Creating Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. 

#1  Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions.  However, “Conquer Your Sugar Cravings With This Simple Step.”  Conquer is an active and emotionally powerful word.  Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word.  It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires.  Instead of using I, Me or We in your headlines, use You.  Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day. 
* Ask a question – Do you want to ensure your financial future? 

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems.  For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines.  Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline.  And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece.  Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

A “KISS” for Profits and Cash Flow

A “KISS” for Profits and Cash Flow
Simple Marketing Tactics that Drive Sales

The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

Intel® The Museum of Me

Intel® The Museum of Me

BrianTracy.com | Achieve All Your Goals and Be Successful

 This is the BEST Info and step-by-step guide…
BrianTracy.com | Achieve All Your Goals and Be Successful

Creative vs Directional: Create Demand or Respond to it?

Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio,Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not at all. With directional (Search Engine Marketing,Internet Yellow Pages, print and online directories, Pay-per-click, Pay-per-action, direct response) you are “directing” an existing need by helping customers buy. You need to be found, then chosen.
I am firmly convinced that step one to any successful marketing platform is a strong directional advertising foundation. Before you need to worry about persuading or enticing a prospect to buy, you absolutely need to be able to allow prospects who are ready to buy right now…buy from you now. You need to be found, then chosen. You get found by where you are, you get chosen by what you say. The great part is that the very info you use to describe yourself (your uniqueness, what you do, how you do it and even why you do it) will automatically direct prospects who value and appreciate your approach, who “get you” to respond. It will probably also screen out those who don’t think like you, but that’s OK. You don’t need everyone. The prospects who respond because they appreciate what you do and how you do it will spend more money, more often and be more enjoyable to work with over their lifetime value as a customer. They will also become more then just referral points, they will be advocates for you and your business.
Once you have that rock-solid foundation of directing ready-to-buy customers, THEN any creative advertising will be more efficient because the prospects whom you can’t incentivize to act now, will hopefully at least, now have your name in their brain. When they have a need, your directional advertising can help convert them into customers
Here’s a list I found regarding creative advertising and the number of times and advertisement is seen by a prospect:
1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, “Oh brother!”
8. The eighth time, he says, “Here’s that confounded thing again!”
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
Thomas Smith, London, l885

Yes, from 1885! Creative works and can work BIG, especially with a good directional foundation

5 Reasons Why Most Don’t Become Wealthy

Go Back to the Basics for Successful Marketing

Successful Marketing with Proven Marketing Tactics
Offline and Online marketing both are the result of ambition, determination, commitment, and a desire to succeed. It’s also dependent on successful marketing tactics that attract visitors, drive sales, and retain long-term loyal customers. Turbo-marketers are highly focused on advanced marketing tactics that enable them to successfully grow an online business. They are the leaders and winners in the world of online marketing and sales. The worlds of online and offline marketing can be very different, yet both rely on basic, proven strategies and tactics
The good news is that there have been many people who have tried, failed, tried again, failed again, and finally succeeded in identifying the most effective marketing tactics for an online business.  Learning from the mistakes and successes of other thriving marketers gives today’s marketers the ability to come out of the gate running — and with some ambition and hard work, move ahead of the pack to become a leader. You never really want to be re-inventing the wheel, but you can creatively apply proven success techniques to your business
Establish goals
This makes it critical to envision the success of your business and know what you want to accomplish through your marketing tactics. Goals lead to strategies and then to tactics.
Before you take the first step on your online journey to successful entrepreneurship, establish your goals and objectives. Plant them firmly in your mind and envision yourself succeeding. Starting with a positive, ‘can-do’ attitude is the best way to start any business or venture. Once you have your goals for success implanted in your mind, it’s time to get started on the journey of a lifetime
Take action
One of the first rules of online marketing is to take action.
The web is a dynamic, rapidly-growing medium where businesses are created every day. If you sit and think about what you are going to do every day and never take action, you will never get where you want to go. Marketing tactics are useless unless you take action and execute them.
This takes us to the next critical point of online marketing. You must know and understand where you want to go before you begin your journey. Without a clear understanding of where you want to go, how do you know what you need to do? How do you create tactics and take action?
 Define your business
Starting your online business means understanding what your business is all about. What is it you want to accomplish? What do you need to do to reach your goals? What marketing tactics will help you succeed?
Success is heavily dependent on your ability to dissect and understand your business. You must be the expert in your niche and you must carefully evaluate what your customers want. Once you identify what they want, it is essential to determine how you can deliver those results for customers.
Basic marketing tactics
Now that you have your business firmly outlined and clarified, deploying basic tactics is next on the list. And that starts with knowing how to market what you have to offer. Basic marketing tactics include:
1.      Creating a ‘brand’ or identity around your product
2.      Creating a simple marketing message
3.      Establishing a credible website
4.      Creating a presence as an expert in a niche
5.      Defining the benefits or value of what you have to offer
6.      Deploying search engine optimization techniques (SEO) to attract and drive traffic
These are some of the early, basic marketing tactics that must be mastered. As your marketing plan unfolds, integration of more advanced marketing tactics will enhance your online presence and position. They will also further the growth of your business through the use of proven techniques that create a unique value proposition for the targeted audience.
Build your business step-by-step and do your homework to evaluate the most effective marketing tactics available. Learn from other successful marketers and save yourself weeks, months, and years of effort by taking advantage of proven techniques whenever possible.
The sooner you know where you want to go, the sooner you will arrive.

How to Succeed with Proven Marketing Tactics

Successful Marketing with Proven Marketing Tactics
Offline and Online marketing both are the result of ambition, determination, commitment, and a desire to succeed. It’s also dependent on successful marketing tactics that attract visitors, drive sales, and retain long-term loyal customers. Turbo-marketers are highly focused on advanced marketing tactics that enable them to successfully grow an online business. They are the leaders and winners in the world of online marketing and sales. The worlds of online and offline marketing can be very different, yet both rely on basic, proven strategies and tactics
The good news is that there have been many people who have tried, failed, tried again, failed again, and finally succeeded in identifying the most effective marketing tactics for an online business.  Learning from the mistakes and successes of other thriving marketers gives today’s marketers the ability to come out of the gate running — and with some ambition and hard work, move ahead of the pack to become a leader. You never really want to be re-inventing the wheel, but you can creatively apply proven success techniques to your business
Establish goals
This makes it critical to envision the success of your business and know what you want to accomplish through your marketing tactics. Goals lead to strategies and then to tactics.
Before you take the first step on your online journey to successful entrepreneurship, establish your goals and objectives. Plant them firmly in your mind and envision yourself succeeding. Starting with a positive, ‘can-do’ attitude is the best way to start any business or venture. Once you have your goals for success implanted in your mind, it’s time to get started on the journey of a lifetime
Take action
One of the first rules of online marketing is to take action.
The web is a dynamic, rapidly-growing medium where businesses are created every day. If you sit and think about what you are going to do every day and never take action, you will never get where you want to go. Marketing tactics are useless unless you take action and execute them.
This takes us to the next critical point of online marketing. You must know and understand where you want to go before you begin your journey. Without a clear understanding of where you want to go, how do you know what you need to do? How do you create tactics and take action?
 Define your business
Starting your online business means understanding what your business is all about. What is it you want to accomplish? What do you need to do to reach your goals? What marketing tactics will help you succeed?
Success is heavily dependent on your ability to dissect and understand your business. You must be the expert in your niche and you must carefully evaluate what your customers want. Once you identify what they want, it is essential to determine how you can deliver those results for customers.
Basic marketing tactics
Now that you have your business firmly outlined and clarified, deploying basic tactics is next on the list. And that starts with knowing how to market what you have to offer. Basic marketing tactics include:
1.      Creating a ‘brand’ or identity around your product
2.      Creating a simple marketing message
3.      Establishing a credible website
4.      Creating a presence as an expert in a niche
5.      Defining the benefits or value of what you have to offer
6.      Deploying search engine optimization techniques (SEO) to attract and drive traffic
These are some of the early, basic marketing tactics that must be mastered. As your marketing plan unfolds, integration of more advanced marketing tactics will enhance your online presence and position. They will also further the growth of your business through the use of proven techniques that create a unique value proposition for the targeted audience.
Build your business step-by-step and do your homework to evaluate the most effective marketing tactics available. Learn from other successful marketers and save yourself weeks, months, and years of effort by taking advantage of proven techniques whenever possible.
The sooner you know where you want to go, the sooner you will arrive.

Marketing ROI through Customer Relationships

9 Tactics to Create Strong Customer Relationships
There is ONE absolute in the world of marketing. No matter if it is in traditional, web or social media. There is NO SUBSTITUTE for taking care of your customers. Your goal should not be to satisfy your customers, but to AMAZE them. If you do that one thing exceptionally well, every other marketing, sales, or promotional activity will yield efficient and effective results. Offline or Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.
One of the most important aspects of building any business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your receptionist, greeter and website and continues with every single subsequent interaction.
According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.
When people visit your web site, they quickly scan the headline to see if they want to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you’ll lose customers quickly.
It’s important to build this connection with customers and website visitors to gain their commitment and loyalty. They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network.
Relationship marketing is a valuable marketing tactic for online entrepreneurs. It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet.
But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase.
Some of the most effective tips and methods deployed to begin building a positive relationship include:
1.      Make every customer interaction count.
2.      Follow-through on commitments and claims about products or services.
3.      Offer benefits and product value that responds to the customer’s desires.
4.      Treat customers as individuals who are respected and valued.
5.      Listen to customers – even complaints can be a gift if handled properly and quickly.
6.      Be available and accessible when customers have questions, concerns, or comments.
7.      Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive.
8.      Make your website user-friendly and easy to navigate for new and existing customers.
9.      Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.
Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued. If it weren’t already a great “life principal”, treating people well and respecting them would be the best thing you could invent to do, to ensure marketing and sales results

The Go-Giver: A Little Story About a Powerful Business Idea

 Great Read here…

The Go-Giver: A Little Story About a Powerful Business Idea

Consumer Search Trends for 2012: How We’re Searching For Information

Consumer Search Trends for 2012: How We’re Searching For Information

What Is Engagement Worth in Marketing? :Target Marketing

 Good Read…

What Is Engagement Worth in Marketing? : Page 1 of 2 : Target Marketing

Google SEO: 52 New Changes to Know – ‘Net Features – Website Magazine

 From the “You can’t fool Google anymore” file…
Google SEO: 52 New Changes to Know – ‘Net Features – Website Magazine

13 Sloppy Mistakes You’re Making With Your Calls-to-Action

13 Sloppy Mistakes You’re Making With Your Calls-to-Action

MediaPost Publications The More Things Change, The More They Remain The Same 05/08/2012

MediaPost Publications The More Things Change, The More They Remain The Same 05/08/2012

TVB – Local TV News Engagement

TVB – Local TV News Engagement

Grammatical Gaffes on the Web are the Worstest – ‘Net Features – Website Magazine

 Print this up and save!

Grammatical Gaffes on the Web are the Worstest – ‘Net Features – Website Magazine

Get to Know Link Research Tools – ‘Net Features – Website Magazine

Get to Know Link Research Tools – ‘Net Features – Website Magazine

Google to Refresh its Search Engine Function | Response Magazine

 SEO always evolves, robust, relevant, authentic information will always be key….

Google to Refresh its Search Engine Function | Response Magazine

SalesDog.com | Free Resources for Sales Professionals

 Ruff Ruff!!!
SalesDog.com | Free Resources for Sales Professionals

Employee Motivation: Top 10 Tips for Improving Teamwork in the Workplace | Motivation Matters – Powered by Successories

Employee Motivation: Top 10 Tips for Improving Teamwork in the Workplace | Motivation Matters – Powered by Successories

Google SEO: Algorithm Changes – February 2012 – ‘Net Features – Website Magazine

This is why you should Run don’t walk away from any company promising: 1st Page on Google!

Google SEO: Algorithm Changes – February 2012 – 'Net Features – Website Magazine

1 Minute Motivation – No Excuses

Do yourself a favor at watch this!!!

7 Killer Tools to Boost Local Business Sales in 2012 | Marketing Matters

Wow!..just found these tools.. very helpful!

7 Killer Tools to Boost Local Business Sales in 2012 | Marketing Matters

9 Steps to Successful Lead Nurturing for Local Businesses | Marketing Matters

Good stuff here……

9 Steps to Successful Lead Nurturing for Local Businesses | Marketing Matters

5 Best Practices for Digital Marketers in 2012

Good info here…

5 Best Practices for Digital Marketers in 2012

How to Create a Powerful Call to Action

Great read here…
How to Create a Powerful Call to Action

Reputation Management Basics for Local Businesses

This grows more critical day by day, ignore at your own peril…

Reputation Management Basics for Local Businesses

Free Book: Think and Grow Rich

Classic book you can have delivered for just S&H…
Free Book: Think and Grow Rich

Google’s leaked quality rater handbook: 7 helpful tips

Good Stuff here…
Google’s leaked quality rater handbook: 7 helpful tips

5 Considerations In Planning Your Small Business 2012 Ad Budget

This timely article provides a recap by Stephanie Hobbs, V.P. Communications at Local Search Association, of what speakers and panelists shared at the BIA/Kelsey DMS ’11 conference in Denver. The 5 key take-aways are:

· Small Businesses Increasingly Invest Advertising Dollars Online

· Small Businesses Are Juggling Marketing Tools

· Once Websites Are Covered, Mobile-Friendly Sites Are Next

· Daily Deals Are Hot, Customer Retention & Deal Fatigue Are Issues

· Use Specific Criteria When Choosing Local Ad Partners

5 Considerations In Planning Your Small Business 2012 Ad Budget

68 Expert Tips to Create a Website That Builds Your Business | Flyte New Media

Great Article Here from Flyte Media
Make a hard copy and post and re-post online

68 Expert Tips to Create a Website That Builds Your Business | Flyte New Media:

Sometimes Simplicity Saves the Day – Website Magazine – Website Magazine

Great Quote from Steve Jobs
“That’s been one of my mantras,” he once said. “Focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
more here…

Sometimes Simplicity Saves the Day – Website Magazine – Website Magazine

4th quarter Recognition ideas

Motivate your employees or thank your customers with this…

Design Your Recognition

Free SEO Tool – freeseotool.com

Free SEO Tool – freeseotool.com:

Free SEO Analysis Search Engine Optimization Tool – SEO Workers

Nice, free and useful tool here…

Free SEO Analysis Search Engine Optimization Tool – SEO Workers:

MediaPost Publications Understanding The Video Consumer 08

Interesting stats

MediaPost Publications Understanding The Video Consumer

Social Media Advice for Small Business

Here’s a GREAT resource! add to your “Favorites” today

Social Media Advice for Small Business:

MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011

Local Search: convenience, trust, and brand are all important in attracting the search… local search providers that offer all three attributes to the consumer will be in a good position to deliver to the advertiser

MediaPost Publications Internet Yellow Pages Thrives on Reputation 07/26/2011

Understanding the 98 Google Local Ranking Factors – Search Engine Watch (#SEW)

Local SEM and SEO is often overlooked, but for most local businesses it is CRUCIAL…The top ten on this list will go a loong way… give me a call for help

Understanding the 98 Google Local Ranking Factors – Search Engine Watch (#SEW)

Can Talking too Much Lose The Sale?

From master writer Bob Bly…

http://myemail.constantcontact.com/Can-talking-too-much-lose-you-the-sale-.html?soid=1101951192611&aid=217qHQGmIrc

Sales, marketing, cocktail parties….. listen 80% of the time and talk 20%

What The Web’s Saying About Google Plus – Website Magazine – Website Magazine

What The Web’s Saying About Google Plus – Website Magazine – Website Magazine

9 Tactics to Create Strong Customer Relationships

9 Tactics to Create Strong Customer Relationships

Consumers Choose Differently by Vertical

Content sells….
Consumers Choose Differently by Vertical:

Lou Holtz – Trust. Commitment. Love – YouTube

https://youtu.be/7kmm1SJFwKw