Category Archives: Marketing Communications

4 Things To Remember When Creating Your Email Marketing Strategy

Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology…

Source: 4 Things To Remember When Creating Your Email Marketing Strategy

10 Local Search Marketing Do’s and Don’ts That Can Save Your Business – ‘Net Features – Website Magazine

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Source: 10 Local Search Marketing Do’s and Don’ts That Can Save Your Business – ‘Net Features – Website Magazine

5 Email Mistakes That Will Send You to the Spam Folder [Infographic] – Dex MediaRule of Thumb: “solicited, meaningful content,”

Email marketing is a viable tactic for promoting your business and staying in touch with your customers. As an email marketer, you’re making a good-faith effort to reach out to people and […]

Source: 5 Email Mistakes That Will Send You to the Spam Folder [Infographic] – Dex Media

The New World Of Healthcare Marketing: A Framework For Adaptation – Forbes

By John Greenfield and Kimberly A. Whitler

Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. The result is that healthcare companies of all shapes and sizes are faced with a new and startling reality: yesterday’s customer is not tomorrow’s customer. Suddenly, healthcare marketers are expected to deeply understand consumer preferences, create relevant products that meet a changing target’s needs, and produce marketing programs that connect consumer insight to firm performance.

As consumers take a more active role in their healthcare decisions, marketers must listen and adapt in order to remain relevant. To frame this shift and identify some of the key takeaways for healthcare marketers, we turned to Brent Walker of c2b Solutions, a company that consults with healthcare organizations on marketing and sales strategy solutions with a focus on generating deep consumer insights.

Greenfield and Whitler: What are the key drivers of the shift in consumer-driven healthcare?

Source: The New World Of Healthcare Marketing: A Framework For Adaptation – Forbes

In-store Shopping Experience a Major Factor in Major Purchase Decisions, Synchrony Financial Study Finds | Business Wire

STAMFORD, Conn.–(BUSINESS WIRE)–Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, with an overwhelming majority of shoppers buying in person. At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options.“Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, today released findings from its Fourth Annual Major Purchase Consumer Study, confirming that while 80% of major purchase shoppers start with online research, most tend to finish the deal inside of a store.The latest study explored attitudes about shopping and spending habits, financing, and the path to making major purchases across 13 categories: appliances; automotive service, tires and products; electronics; eyewear; fine jewelry; flooring; home improvement; furnishings; bedding and mattresses; lawn and garden; musical instruments; sewing; and sports and fitness equipment.More than 3,400 Synchrony Bank cardholders and random shoppers who had made a purchase of $500 or more in the past six months, or planned to make such a purchase, participated in the survey conducted in May 2015 by global market research company Rothstein Tauber, Inc.Key findings of the Fourth Annual Major Purchase Consumer Study include:The major purchase journey is getting shorter, with shoppers spending an average of 68 days researching a product (down from 80 in 2014).Digital tools continue to be an important part of the research process, empowering shoppers to navigate information and narrow options. Online purchasing of larger ticket items remained stable at 13% year-over-year, with the exception of consumer electronics.The in-store experience matters more than ever, with 73% conducting research during their visit and 87% of respondents purchasing in person. Sixty-four percent of all shoppers surveyed said in-store visits had a greater influence on their purchasing decision than online research.Financing continues to play a critical role in the major purchase process, with 75% of Synchrony cardholders surveyed saying they “always” seek promotional financing when making a purchase, and 89% indicating promotional financing makes larger purchases more affordable.Results show that shoppers enjoy the immediacy and interaction of in-store purchases. Shopping in-store allows them to take the product home on the same day, see and feel the product, and interact with a store associate. Some respondents noted they simply like to shop at the retailer.“These insights are a valuable reminder for retailers of the importance of the in-store experience as part of a true omni-channel strategy,” said Toni White, chief marketing officer, Synchrony Financial. “Providing an integrated and consistent experience across all channels bridges shoppers from online sources of information to visit a physical store, validate their choices, and ultimately purchase.”Shoppers continue to carefully conduct research via a number of channels prior to making their major purchase. Steps in their path-to-purchase include product research online and off such as store visits, consulting friends and family, exploring offers and financing, and checking online reviews. Consumers who purchase online are driven by value and availability and said they liked the ease and convenience, found better deals on the web, or bought items not stocked in the store.The Synchrony Financial Market Research team provides insights into consumer attitudes and perceptions toward the retail brand, products and platforms to improve customer satisfaction. Through the Synchrony Connect program, Synchrony Financial partners can connect with subject matter experts to gain knowledge and expertise in non-credit areas that help them grow, lead and operate their business. More information can be found at www.SynchronyFinancial.com.About Synchrony FinancialSynchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 300,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchas

Source: In-store Shopping Experience a Major Factor in Major Purchase Decisions, Synchrony Financial Study Finds | Business Wire

Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

Los Angeles, CA (PRWEB) August 18, 2015 According to an article published August 13 in The Street, patients seeking out plastic surgery are becoming increasingly willing to save money and put off

According to Southern California medical group Beverly Hills Physicians (BHP), this idea of saving up for a plastic surgery procedure is nothing new. BHP notes that, because many of their clients’ questions often pertain to the affordability and financing of procedures, they have taken conscious steps toward helping patients afford the procedures that they are seeking out:

  • Consultants – Beverly Hills Physicians explains that they have a team of consultants that are dedicated to working with any patients who may have concerns about the cost of a procedure. With the help of their financing partner, CareCredit, Beverly Hills Physicians notes that many patients have been able to work out a payment plan that works within their budget to get them the procedure that they desire without breaking the bank. While many patients are inclined to believe that they cannot afford a procedure, BHP notes that there have been countless patients just like them who have been able to achieve their surgery goals with the guidance of a BHP consultant.
  • Promotions – In addition to benefiting from the year-long work of BHP’s consultants, patients can also benefit from BHP’s seasonal promotions that make certain procedures available to all patients at a discounted rate. While specific offers may vary based on the month or the season, BHP is currently offering discounts including saline breast augmentation for $4,900 in addition to a Liquid Lift procedure for only $1,500. While these specific discounts expire at the end of August, 2015, BHP reminds patients to look out for a new promotion after the current ones expire.

 

Source: Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

DermTube.com : The In-Practice Patient Experience

Great testimonials here about the in-practice patient experience and fully leveraging patient finance for higher acceptance and profits!

 

source: DermTube.com : The In-Practice Patient Experience