Category Archives: Marketing ROI

Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

Los Angeles, CA (PRWEB) August 18, 2015 According to an article published August 13 in The Street, patients seeking out plastic surgery are becoming increasingly willing to save money and put off

According to Southern California medical group Beverly Hills Physicians (BHP), this idea of saving up for a plastic surgery procedure is nothing new. BHP notes that, because many of their clients’ questions often pertain to the affordability and financing of procedures, they have taken conscious steps toward helping patients afford the procedures that they are seeking out:

  • Consultants – Beverly Hills Physicians explains that they have a team of consultants that are dedicated to working with any patients who may have concerns about the cost of a procedure. With the help of their financing partner, CareCredit, Beverly Hills Physicians notes that many patients have been able to work out a payment plan that works within their budget to get them the procedure that they desire without breaking the bank. While many patients are inclined to believe that they cannot afford a procedure, BHP notes that there have been countless patients just like them who have been able to achieve their surgery goals with the guidance of a BHP consultant.
  • Promotions – In addition to benefiting from the year-long work of BHP’s consultants, patients can also benefit from BHP’s seasonal promotions that make certain procedures available to all patients at a discounted rate. While specific offers may vary based on the month or the season, BHP is currently offering discounts including saline breast augmentation for $4,900 in addition to a Liquid Lift procedure for only $1,500. While these specific discounts expire at the end of August, 2015, BHP reminds patients to look out for a new promotion after the current ones expire.


Source: Recent Article on Surgery Prioritization Highlights the Ways Patients Save for Plastic Surgery, Says Beverly Hills Physicians

Marketing ROI through Customer Relationships

9 Tactics to Create Strong Customer Relationships
There is ONE absolute in the world of marketing. No matter if it is in traditional, web or social media. There is NO SUBSTITUTE for taking care of your customers. Your goal should not be to satisfy your customers, but to AMAZE them. If you do that one thing exceptionally well, every other marketing, sales, or promotional activity will yield efficient and effective results. Offline or Online users are always searching for something of value to them. Whether it’s information, products, or services, they are looking for an answer to a question or a problem. Online marketing tactics are especially important with the increase in competition across the world wide web.
One of the most important aspects of building any business is to create a business that values and appreciates customers and potential customers. This means marketing tactics that build a strong, trusting relationship with customers are important. Building trust starts with the first encounter with your receptionist, greeter and website and continues with every single subsequent interaction.
According to Nobel Prize-winning scientist Daniel Kahneman, we experience approximately 20,000 moments each and every day. A moment is the few seconds it takes for the brain to evaluate and record an experience. These experiences can be either positive or negative and your website, headlines, content, or responses can make a huge difference in how people record the experience – and their reaction also determines what people do next.
When people visit your web site, they quickly scan the headline to see if they want to read more. They continue reading if they are engaged and intrigued and they want to learn more about what you have to say. This is a great place to start building a relationship with customers. Be sure that you say what you have to offer and do not make false promises or you’ll lose customers quickly.
It’s important to build this connection with customers and website visitors to gain their commitment and loyalty. They will also become tremendous assets as their trust grows and they promote and advertise your website to their friends, colleagues, and social network.
Relationship marketing is a valuable marketing tactic for online entrepreneurs. It has been an important part of sales in the off-line world for decades and now it has found its way to the Internet.
But building a relationship online is different than having a face-to-face discussion and opportunity to persuade potential customers to make a purchase.
Some of the most effective tips and methods deployed to begin building a positive relationship include:
1.      Make every customer interaction count.
2.      Follow-through on commitments and claims about products or services.
3.      Offer benefits and product value that responds to the customer’s desires.
4.      Treat customers as individuals who are respected and valued.
5.      Listen to customers – even complaints can be a gift if handled properly and quickly.
6.      Be available and accessible when customers have questions, concerns, or comments.
7.      Surround your customers with valuable information by using emails, website content, social media, and other methods of outreach – but do not be invasive.
8.      Make your website user-friendly and easy to navigate for new and existing customers.
9.      Create a blog about your business where discussion is more casual and inviting.
Relationship-marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long-lasting relationships helps to ensure long-lasting customers and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website.
Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued. If it weren’t already a great “life principal”, treating people well and respecting them would be the best thing you could invent to do, to ensure marketing and sales results