Category Archives: Local Business Marketing

Top Local Search Columns Of 2013

GREAT Info for local SMBs, all in one place from the folks at Search Engine Land…
Checking In: Our Top Local Search Columns Of 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land…
I would say that this is a conservative number, but defiantly real.
AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

4 Terrifying Local Search Marketing & SEO Mistakes – Search Engine Watch (#SEW)

Great Info here, the number one mistake is…

1. Ignoring the Data Aggregators

It takes only a little effort and you can probably do it yourself, or with just a little help…

4 Terrifying Local Search Marketing & SEO Mistakes – Search Engine Watch (#SEW)

Local Businesses Need To Expand & Refine Advertising Approach

A snippet from this article….
Local Businesses Need To Expand and Refine Advertising Approach

Internet Yellow Pages Serve As Valuable Source Of Quality Leads

When considering which local media to further engage, local businesses should consider the full impact of what the media can offer, from increased consumer reach to the high quality of leads.

Internet Yellow Pages, which include offerings such as YP.com, DexKnows.com and Superpages.com, have for years maintained considerable reach among consumers and have played an important role in driving quality leads to local businesses. The study found that nearly half of respondents (47%) said they used Internet Yellow Pages in 2012, resulting in approximately 5 billion references.

Following a historical trend, the study showed that Internet Yellow Pages generally attract consumers at the key inflection point when they are ready to contact a business and make a purchase. This is an important consideration for local businesses looking for a solution that drives real sales results.

FREE Download! Guide: How To Attract New Customers with Email and Social (with FREE 60 Day Email Trial)

FREE Download! Guide:How to Grow Your Business and Attract New Customers with an Email and Social Strategy.(and FREE 60 Day Email Trial*)

Download

Email marketing and social media marketing have reshaped the marketing landscape for small businesses. But the results that come from using them separately barely scratch the surface of what they offer when used together.
In this guide we’ll tell you why small businesses need to embrace a strategy that brings their email marketing and social media marketing efforts together. Then, we’ll show you how to combine your email and social media marketing efforts, and provide real-life examples of businesses that have used both to grow their business and attract new customers.
You’ll learn how to:
  • Understand the Relationship Between Email Marketing and Social Media Marketing
  • Turn Social Connections into Email Contacts
  • Make Your Email Marketing More Social Than Ever
Plus, we’ll show you four examples from other small businesses and nonprofits that have put email + social strategies into action and achieved great results.



*You can sign up for a FREE 60-Day Trial of Email Marketing today. 
No risk. 
No obligation. 
No credit card.



4 Ways to Go Local on Google+ – ‘Net Features – Website Magazine

4 Ways to Go Local on Google+ – ‘Net Features – Website Magazine

Small Business Saturday is 11/24. Are you ready?

Small Business Saturday is 11/24. Are you ready?