Category Archives: Small Business Marketing

3 PR Leadership Lessons From Dale Carnegie

To be likeable, Carnegie shares some earth-shattering recommendations:

  • Be genuinely interested in other people,
  • Remember others’ names,
  • Encourage others to talk about themselves, and
  • Listen intently.

 

In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookie…

…Read more at http://www.business2community.com/leadership/three-pr-leadership-lessons-dale-carnegie-01206457#3rvH5IfRSlETDDPX.99

 Better Yet, buy the classic book here: How To Win Friends and Influence People

If You Buy One Book to Help Get Big Changes…

In keeping with the time of year to be thankful, reflective and to look ahead to a bright future, I received the e-mail below just before Thanksgiving from Michael Dalton Johnson, author of the book Rules of the Hunt. I subscribe to his mailing list from his website: www.SalesDog.com

I have read Rules of the Hunt at least three times cover-to-cover now and it is more useful every read. I highly recommend it! Buy it for yourself, buy it for your kids and family, your best friend, your employees…just buy it

It is jam-packed with great info like the content of the email (which I have printed and put into my planner, btw) I received below:

This rock solid advice is a thoughtful pass along for friends and family that will be remembered. It was excerpted from my book Rules of the Hunt and has gone viral on the Internet twice. Enjoy and Happy Thanksgiving.
 
Make Small Commitments. Get Big Changes.
By Michael Dalton JohnsonTaking Care of You.Drink plenty of water.
Eat breakfast like a king, lunch like a prince and dinner like a pauper.
Eat more fruits and vegetables and eat less that is manufactured in processing plants.
Avoid eating food that is handed to you through a window.
Live the 3 E’s — Energy, Enthusiasm and Empathy.
Play more games.
Read more books than you did last year.
Sit in silence for at least 10 minutes each day.
Sleep for 7 hours.
Take a 10-30 minute walk daily. And while you walk, smile.

Your Outlook

Don’t compare your life to others. You have no idea what their journey is all about.
Don’t have negative thoughts of things you cannot control. Instead invest your energy in the positive present moment.
Don’t overdo. Keep your limits.
Don’t take yourself so seriously. No one else does.
Don’t waste your precious energy on gossip.
Dream more while you are awake.
Envy is a waste of time. You already have all you need.
Forget issues of the past. Don’t remind others of their past mistakes.
Life is too short to waste time hating anyone.
Make peace with your past so it won’t spoil the present.
No one is in charge of your happiness except you.
Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away but the lessons you learn will last a lifetime.
Learn a new word every day.
Smile and laugh more.
You don’t have to win every argument.

Your Relationships

Call your family often.
Each day give something good to others.
Forgive everyone for everything.
Spend time with people over the age of 70 and under the age of 6.
Try to make at least three people smile each day.
What other people think of you is none of your business.
Your job won’t take care of you when you are sick. Your friends and family will. Stay in touch.

Your Life

The worst promise you can break is one made to yourself.
Do the right thing!
Get rid of anything that isn’t useful, beautiful or joyful.
You don’t have a soul. You are a soul. You have a body.
However good or bad a situation is, it will change.
The best is yet to come.
When you awake alive in the morning, thank God for it.
Your Innermost Self is always happy. Follow it.
No matter how you feel, get up, dress up and show up.

Keep these rules handy and review them from time to time. Follow them and small, almost imperceptible, changes will accumulate into something big. Your life will change.

 
Excerpted from Rules of the Hunt. Available at Amazon.
 
     
Reader’s Write:“This is why I buy books! If I could get this much information and enjoyment out of the other books I read I would be in bliss.”
-Robert W Baugher
“I love this book. Intelligent advice for intelligent people.”

“I bought this book on the enthusiastic recommendation of a co-worker who actually growled when I suggested she lend me her copy. I got my own and a half hour into the book I understood her reaction to my request to borrow her copy. The book is a keeper. It’s funny, entertaining, informative and filled with unexpected often counter intuitive advice.”
 

Brian Tracy says:“This is a great book, full of ideas, examples, stories and rules for increased business success and profitability.”
– Brian Tracy, author of Million Dollar HabitsChris Widener says:

“Rules of the Hunt gives the keys to the mysteries of business and life success. I highly recommended it.”
– Chris Widener, bestselling author

Stephen Cohen says:

“Excellent read! I Really enjoyed this book and learned a lot from it. I also purchased one for a friend.”
– Stephen Cohen

A New Strategy to “Drive” Small Business Growth | SBA.gov

A New Strategy to “Drive” Small Business Growth | SBA.gov.

The Must-Use Local Features on Social

Great Checklist from Website Magazine

 

The Must-Use Local Features on Social – ‘Net Features – Website Magazine

“Keep It Simple…” for Profits and Cash Flow

A “KISS” for Profits and Cash Flow

Simple Marketing Tactics that Drive Sales

The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales.
For example, one simple tactic is to make it quick and easy for web visitors and customers to view information on your website. Allowing adequate white space, creating short sentences, and keeping enough space between words, sentences, and paragraphs will make your site more appealing.
In addition, the strategic use of keywords and keyword phrases will attract search engines and keep site visitors scanning your content. Words that demonstrate how your product adds value will capture attention and focus the reader on “what’s in it for them”.
And these are also valuable search engine optimization techniques that will drive visitors to your website.
Simple marketing tactics
A very important tactic is to make everything simple. Some recommended options include:
1. Bulleted or numbered lists (like this one)
2. Use of bold to highlight keywords or important benefits (use sparingly to ensure emphasis without over-use)
3. Subheadings to create a logical flow and to break large blocks of content
4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break attention span and create confusion
5. Graphics or pictures that are clearly relevant to the product and that showcase benefits and value
6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull quotes’ and other design elements
7. Since people tend to scan web pages rather than read them, snippets or short phrases with important information become vital for website content. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction and you’ll lose the site visitor’s attention quickly.
These are just some of the recommended options when creating website content.
Not only is it important to integrate many of the basic and advanced marketing tactics into your marketing plan, it is also vital to include methods of testing their effectiveness. Watching and monitoring statistics that indicate how long visitors remain on your pages, among other measures of success, will help you refine marketing tactics and improve your marketing strategy.
Once you deploy some of the more advanced marketing tactics that are proven effective you will begin to see conversions increase quickly. And increased conversion rates lead to higher sales and repeat business.
Advanced marketing tactics include options such as the use of powerful copy that attracts readers, inclusion of questions that help you lead customers toward sales, and using authority positioning to increase site integrity and credibility.
If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate marketing tactics that will put you on the super-highway to success. Evaluate what others have already tested and proven successful. Create the winning formula for your website and enjoy the success that comes from hard work and vision.

7 Free Tools for Small Business Success –

 Here’s great resources via Website Magazine…

7 Free Tools for Small Business Success – ‘Net Features – Website Magazine

SMBs Up Website Spending – eMarketer

Great Info from E-Marketer:

Large majority of SMBs do not offer mobile-optimized websites

j2 Global reported that small and medium-sized businesses (SMBs) planned on increasing their online presence, such as setting up their websites, in 2014, and recent research by Thrive Analytics found similar results. According to its study, 40% of US SMBs planned to increase spending on their company websites this year.

Read more at http://www.emarketer.com/Article/SMBs-Up-Website-Spending/1010741#LOp32yAZ3GyTGExw.99

SMBs Up Website Spending – eMarketer