Marketing Communications

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

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Good article from Search Engine Land… I would say that this is a conservative number, but defiantly real. AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration Study Finds Small Businesses Waste 25 Percent Of […]

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How to Let Go: The 4 People You Must Forgive

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A great article for “Mental Spring Cleaning” reprinted with permission from my colleague Brian Tracy… How to Let Go: The 4 People You Must ForgiveBy Brian Tracy  There are four people you need to forgive if you are serious about changing your life and learning how to live in the now. The first are your parents, living or

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The Basics of Advertising; Start With The End In Mind

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Advertising: The Basics Think you have a great product? Unfortunately, no one’s going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea. Below you

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Online Advertising: Basic Rules Resources

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Online Advertising A well-known cartoon shows two dogs in front of a computer. The caption reads, “On the Internet, nobody knows you’re a dog.” While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as unsolicited email spam. Over

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Are You Exploiting Your Natural Talents?

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Subject: Are You Exploiting Your Natural Talents?Have you ever wondered how you can become more satisfied in life – how you can enjoy life more than ever? Brian Tracy – Success Expert, Best-Selling Author and Coach – has developed a special gift to help you discover how. But first, I want to share with you one

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