Local Business Marketing

If You Buy One Book to Help Get Big Changes…

In keeping with the time of year to be thankful, reflective and to look ahead to a bright future, I received the e-mail below just before Thanksgiving from Michael Dalton Johnson, author of the book Rules of the Hunt. I subscribe to his mailing list from his website: www.SalesDog.com I have read Rules of the Hunt at least three times cover-to-cover …

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Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land… I would say that this is a conservative number, but defiantly real. AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration Study Finds Small Businesses Waste 25 Percent Of …

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