Creative vs Directional: Create Demand or Respond to it?
Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio,Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not at all. […]
Creative vs Directional: Create Demand or Respond to it? Read More »