Marketing

A “KISS” for Profits and Cash Flow

A “KISS” for Profits and Cash FlowSimple Marketing Tactics that Drive Sales The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics …

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Creative vs Directional: Create Demand or Respond to it?

Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio,Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not at all. …

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