Local Business Marketing

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land… I would say that this is a conservative number, but defiantly real. AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration Study Finds Small Businesses Waste 25 Percent Of …

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