Small Business Marketing

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets

Good article from Search Engine Land… I would say that this is a conservative number, but defiantly real. AND that’s just at the “gross”, click level not counting conversion rates, not enough budget or keywords to work with and the inherent inefficiency of a single search engine/platform concentration Study Finds Small Businesses Waste 25 Percent Of …

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Top 5 Reasons to Market with E-mail

Why Email Marketing? Five Great Reasons by Michelle Keegan,  Constant Contact Email Marketing Expert Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller …

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