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Great Article!…3 Ways to Succeed In This Economy Business and Marketing Success Articles:

Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio,Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not at all.

Creative Up to 4 Times More Important than Media Plan: “- Sent using Google Toolbar”