Small Business Marketing

3 PR Leadership Lessons From Dale Carnegie

To be likeable, Carnegie shares some earth-shattering recommendations: Be genuinely interested in other people, Remember others’ names, Encourage others to talk about themselves, and Listen intently.   In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world […]

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If You Buy One Book to Help Get Big Changes…

In keeping with the time of year to be thankful, reflective and to look ahead to a bright future, I received the e-mail below just before Thanksgiving from Michael Dalton Johnson, author of the book Rules of the Hunt. I subscribe to his mailing list from his website: www.SalesDog.com I have read Rules of the Hunt at least three times cover-to-cover

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“Keep It Simple…” for Profits and Cash Flow

A “KISS” for Profits and Cash Flow Simple Marketing Tactics that Drive Sales The “K.I.S.S.” method has been a tried and true rule forever in many areas in life and business. For this article, The KISS method stands for: Keep It Simple for Sales!Marketing tactics can be extremely complex or quite simple. Ironically, the simple

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